Contact

Consulting. Fractional leadership. Creative strategy.

WORK WITH ME

Bring me in where strategy meets execution. I work with founders, experts and organizations that need more than ideas. Whether we're clarifying a brand, building a content direction or getting a team organized around the work, I bring strategic thinking and practical experience to the table.

Tell me what you need

How we can work together

Consulting and brand strategy

For founders, experts and organizations ready to make their brand clearer and their content more intentional.

We can work through audience positioning, messaging, brand voice, content pillars, platform strategy and how to translate expertise into a recognizable point of view. You leave with decisions you can use, not a deck that sits in a folder.

Best fit: a new direction, an unclear message, a growing personal brand or content that no longer reflects the business.

Ask about consulting

Fractional brand and content leadership

For teams that need senior brand or content leadership but aren't hiring a full-time executive.

I can help set the direction, prioritize the work, lead creative partners, establish an editorial rhythm, review performance and make sure what gets published supports the larger business. I've managed teams and production at scale, so I understand the distance between a strategy document and getting the work out the door.

Best fit: a founder-led brand, a growing marketing team or an organization with capable people who need clearer leadership and coordination. Engagement scope and availability are determined together.

Discuss fractional leadership

Content and production strategy

For organizations investing in podcasts, YouTube, short-form video or a broader content program and needing a plan that connects the pieces.

I help develop concepts, editorial direction, production workflows, publishing plans and repurposing systems. The goal is content with a purpose and a process the team can repeat.

Production execution can be supported by Adode Media or other collaborators when appropriate.

Talk content strategy

Speaking

Looking for a speaker or interview guest? I talk about building businesses, making difficult pivots, creative leadership and the patient experience.

Explore speaking

Selected work

See how I think

  • River the Realtor

    Positioning and editorial direction helped a podcast become a larger personal brand platform.

    Read the case study

  • We Da People

    Show development, publishing and creative systems supported a media platform from launch through audience growth.

    Read the case study

  • EyeServe Optometry

    Research and patient journey strategy connected marketing decisions to how people find and evaluate care.

    Read the case study

How we work

  1. Understand the problem

    We start with what you are trying to accomplish, what is getting in the way and what is already working.

  2. Set the direction

    We agree on priorities, audiences, messaging, roles and what success will look like.

  3. Build the way forward

    We turn the strategy into a plan your people can execute and improve.

IN THEIR WORDS, not mine

WHAT I BRING, to the table

  1. I've built the systems

    The processes, tools and training that let a small team do big work.

  2. I've made the content

    Short-form to long-form. Podcasts, video, launches and articles, for personal brands and large organizations.

  3. I've built from zero

    Four companies since 2019, including a festival that drew more than 2,500 people over four years. I know the messy middle.

Have a project, a team that needs direction or a brand ready for its next chapter? Tell me what you're working on and where you need support.

Start a conversation