A little about me

HI, I'M ONA, nice to meet you

I've built a lot. None of it happened in a straight line. My career has taken me from healthcare operations to podcasting, media, community building and creative leadership. Each chapter taught me something I still use today.

MY STORY, so far

The first time I started over

I spent more than a decade working in healthcare operations. Patient registration. Billing. Revenue cycle. Systems implementation. I was building a career, moving into management and imagining how far I could go. Then I was laid off.

I didn't have a grand plan for what came next. I had questions. I started a podcast to talk with women who had been through their own career changes, hoping I could learn something from their experiences.

Somewhere in those conversations, I found a new interest. I loved the process of creating the show, shaping the conversations and bringing stories to life. What started as a way to find direction became the beginning of a new career.

One idea opened a lot of doors

Podcasting led to production. Production led to a company. I created Blk Pod Collective to bring Black audio creators together, then Blk Pod Festival to give that community a place to connect and learn. I founded Adode Media in 2020, built a studio, grew a team and worked on content and brand projects with organizations large and small.

I learned how to take an idea seriously enough to build the structure around it. I also learned that building something successful doesn't automatically mean you've built it to support the life you want.

Ona Oghogho smiling, leaning on a camera tripod in the studio
Ona Oghogho on a production set in front of the camera while a crew member takes notes
Ona Oghogho at the editing desk in headphones with two Adode Media teammates looking on

WHAT I'VE BUILT, so far

  • 4Companies founded since 2019
  • 2,500+Blk Pod Festival attendees over four years
  • 500+Members in Blk Pod Collective, worldwide
  • 500+Videos a year produced at Adode Media
  • 10+Years in healthcare operations before any of it

THROUGH THE YEARS, the long way

  1. Ona Oghogho with the Blk Pod Collective team in matching yellow shirts on a green couch

    2019

    Blk Pod Collective

    A digital community for Black audio creators. 500+ members across the globe.

  2. Ona Oghogho on stage in a yellow top at Blk Pod Festival

    2020

    Blk Pod Festival

    A podcast festival for Black audio creatives. 820 virtual attendees in year one.

  3. Ona Oghogho in a green dress leaning on the Adode Media sign

    DEC 2020

    Adode Media

    Founded as a podcast production agency.

  4. The Adode Studios podcast room with mics around a round table

    2021

    Adode Studios

    Our own podcast studio. Blk Pod Festival grows to 1,023 virtual attendees.

  5. Ona Oghogho with arms raised in the Blk Pod Festival expo hall

    2022

    Blk Pod Festival, in person

    505 people in the room for our first in-person festival.

  6. Ona Oghogho in pink on a panel at Blk Pod Festival 2023

    2023

    The final festival

    Four years, more than 2,500 attendees in all.

  7. Ona Oghogho smiling in yellow glasses and a denim shirt

    2024

    Beyond podcasting, and what truly matters

    Adode Media goes full-service performance marketing. Then a brain tumor makes me rethink what I'm building and why.

  8. A laptop showing an Adode Media landing page

    2026

    Rebuilt on purpose

    I closed the studio, rebuilt around what matters, and started building in public with Built to Scale.

THE PIVOT, what matters

The day I couldn't just keep working

I'm a two-time cancer survivor. In 2024, I learned through MyChart that I had a brain tumor. I was at home, sitting on my stairs, trying to understand what I was reading. For hours, I had no meaningful explanation from the medical team. When I finally spoke to the endocrinologist, the response was dismissive.

At 9 a.m., I was trying to make sense of a frightening diagnosis. At 2 p.m., I washed my face, joined a business call and closed a $20,000 deal.

I had a team. I had clients. I had built systems. Yet in that moment, I felt the business still needed me to show up as though nothing had happened. That was hard to ignore.

I had to ask a different question

I'd spent years asking how to grow. Now I was asking what I wanted the business to make possible. I made the decision to close the studio and rethink how I worked, what I led and where I wanted to put my energy.

At the same time, trying to find another endocrinologist showed me something I couldn't shake. I knew healthcare from the operational side. I knew it as a patient, too. Yet when I needed help, finding the right provider was incredibly difficult. I could find other patients telling their stories. Finding the professionals doing the work was another matter.

“I wasn't struggling to find a doctor. I was struggling to find the right doctor.”

That experience helped shape Adode Media's focus on helping independent healthcare practices become easier to find, understand and trust. It is one expression of the work I do, not the whole of who I am.

A GLIMPSE, into me

I take the work seriously. Myself? Not so much.

LET'S TALK, bring me in

Here's what I know now

I'm still a builder. I work across brand strategy, content, creative direction and the systems that support them. I bring the perspective of someone who has started from zero, led people, made expensive decisions, changed course and kept going.

I'm not interested in building just for the sake of building. I care about work that has direction, a reason to exist and room to last. That's the perspective I bring to clients, teams and audiences today.