Selected work / Healthcare brand and patient experience strategy
EyeServe Optometry: THE WORK BEHIND A PATIENT-CENTERED BRAND
The starting point
For a practice, the patient experience begins before someone walks through the door. People are searching, comparing options and trying to figure out whether a provider is right for them.
What I was responsible for
My focus was the strategy behind the visible work: research, positioning, patient journey, local search presence and the systems that support a more connected practice experience.
What we built
The wider Adode Media work included photography, video, website design and patient-facing resources. My contribution was helping think through how those pieces should work together, from the first search to the experience of getting care.
The takeaway
A good-looking website is one piece. What matters is whether patients can find the practice, understand what it offers and know what to do next.
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