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Selected work / Personal brand and content strategy

River the Realtor: THE BRAND WAS THE OPPORTUNITY

A podcast was the starting point. Real Talk Atlanta gave River a platform to share her voice. My role was to help shape a content direction that could grow beyond the show, build familiarity with an audience and support opportunities across education, events and her broader business.

  • Brand strategy
  • Podcast development
  • Content strategy
  • Production leadership
  • Audience development
Real Talk Atlanta podcast cover art: four women in black seated on a white sofa under the show's gold logo

The challenge

In a crowded real estate market, being visible wasn't enough. River needed a recognizable perspective, consistent content and a brand people could connect with beyond a transaction.

My strategic contribution

I worked on audience research, personal brand positioning, the Real Talk Atlanta podcast strategy, editorial direction and cross-platform content planning.

What the work involved

  • Audience research to identify target demographics, interests, and content opportunities.
  • Development of the Real Talk Atlanta podcast and a cross-platform content strategy.
  • Consistent brand messaging and visual direction to strengthen recognition and trust.
  • Community engagement through interactive content and Q&A formats.
  • Ongoing KPI review and adjustments to the content approach.
  • Expansion into educational offerings and new market opportunities.

The content

A few of the videos from the work, with view counts as they appeared on each platform. Tap any one to watch.

Instagram

TikTok

The results

These figures come from the project's case study and describe the historical project, not River's current follower counts or guaranteed outcomes for future clients.

  • 17.4KInstagram followers, up from 2K
  • 24.4KTikTok followers, up from 500
  • 60%Of new business came from River's online presence

The work also led to invitations to host industry events, a Realtor Mentorship Program, and a virtual self-paced course for Realtors.

Beyond the numbers

The real win was not simply more content. It was building a brand with a recognizable point of view and room to evolve.

In River's words

River talks through the work, the growth, and what it meant for her business.

This case study highlights the strategy and leadership behind my work on the project. Production and execution were supported through Adode Media and collaborators. See more of the agency's work in the Adode Media portfolio.

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